Privacy Policy

This Privacy Policy was last updated on October 25, 2019.

This summary provides an explanation of our privacy policy:

We collect some of your personal data so that we can provide the best user experience. From time to time we will assess user behavior to help identify opportunities to improve the product. We will never sell your data. We will never share your data with third parties without your consent. If you do consent, we will only share data with third parties that embody privacy practices like ours and the reason for sharing will only be related to building a better product and providing a better experience to you.

We understand that as a Product Preview user you entrust us with your data, and we take that trust very seriously. We understand that your data is yours so, you are entitled to delete it or request a copy from us.

If you agree, you can review and accept the terms of this privacy policy before creating an account.


This Privacy Policy sets out the privacy policies and practices of Cremalab LLC (referred to as “Crema”, “our”, “us” or “we”) with respect to the collection, use, and disclosure of personal information in connection with Product Preview.

 This policy includes Cremalab LLC (the makers of Product Preview), our affiliates and all subsidiaries underneath Cremalab LLC. In this Privacy Policy, “personal information” means information about an identifiable individual, as further defined under applicable laws, and “including” and its derivatives means “including without limitation”.

Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy. The changes will be effective on the earlier of: (i) us providing you with notice of the changes (including by email, by posting notice on the Services, or by other reasonable means), or (ii) 14 days after the updated Privacy Policy has been posted on the Services. However, changes made to comply with the law will be effective immediately. You agree to regularly review this Privacy Policy to be aware of any changes.

Collection and Use of Information

Information you give to us. 

This includes information you voluntarily provide when you register for the Services, update your account information, or use the Services. When you create an account, we collect your personal information that we use to create and manage your Product Preview account. This includes Name and Email.

When you authorize Product Preview to access third parties such as Google, Microsoft and Apple Contacts, we synchronize data required to provide the Product Preview product and its features. This data includes contacts and email history. We frequently synchronize data from these sources once you’ve given us permission so that your data remains up to date. The ongoing synchronizing of your contacts currently requires this.

From time to time, we may analyze data to identify opportunities to improve the product and the user experience. This analysis will help us optimize for such things like how data is organized and presented. Any data analysis will be conducted in a secure manner by authorized personnel only and then securely discarded after use.

Information from your use of the Services. 

This includes information collected in our server logs (such as browser type, pages visited, referring page, IP address, date and time stamps, other statistics, and errors), about the device you are using to access the Services (such as hardware and operating system details). This also includes analytic data about the usage of the app. We collect analytics and review them regularly to learn about general usage and identify opportunities for improvement. The type of analytics we collect are:

  • How often is the app opened?
  • actions are being completed within the app?
  • Onboarding and Sign up Flows
  • Reminders created, updated, completed
  • Memories added
  • Detail types update on user
  • Authorize accounts
  • Contact created and/or updated

We may aggregate your information with other information (including aggregating information about your use of the Services with that of others) in a way that it isn’t attributable as being identifiably about you (including by aggregating it into groups or categories).

This Privacy Policy does not apply to restrict our collection, use or disclosure of such anonymous or aggregated information. However, this same information may be considered personal information if we combine it with other information (such as identifiers like your name) in a way that makes it attributable as being identifiably about you. This Privacy Policy will apply to your information when it is combined in this identifiable way.

We use your personal information:

  • To provide the Services to you. This includes processing your registration and maintaining your account, tailoring or customizing the Services to you, providing you with analytics and tips regarding your use of the Services.
  • To maintain and improve user experiences and overall quality of the Services, and to develop new services. This includes diagnosing problems with our systems, administering the Services, and analyzing how the Services are being used.
  • To create anonymous aggregated information.
  • For additional purposes that may be identified at or before the time that the information is collected, or that you subsequently consent to.

We may store or process your personal information on servers in jurisdictions outside of the USA or Canada, but currently, it only resides there. While your personal information is in a jurisdiction it may be accessed by the courts, law enforcement and national security authorities of that jurisdiction in accordance with the laws applicable in that jurisdiction.

If you have a Product Preview account, your data is securely retained so that we can provide the features of the product to you. We keep your data safe by using industry-best security practices in our infrastructure and we keep the data as long as they want to be a customer, deleting it fully when they delete their account.

If you would like an export of your data, please send a request in writing to We will respond to your request within 72 business hours. If you would like your data removed from Product Preview, you can email and we will process your request within 72 hours. 

Disclosure of Information

We may disclose personal information:

To third party service providers and to affiliated entities in order to carry out work on our behalf. These services support Product Preview in providing a good user experience to support Engagement, Support, Bug & Crash Reporting, and Analytics. Third party service providers include:

  • InstaBug (Website, Privacy Policy)
  • Google  (Website, Privacy Policy)
  • Mailchimp (Website, Privacy Policy)

If you choose to share personal information publicly, with other users of the Services, or with other sites (such as social media sites), we may facilitate this sharing. We do not control these third parties that you might choose to share your personal information with or how they use your personal information, and we are not responsible for their privacy practices. You should review the privacy policies of any third party before you decide to share your personal information with them and always exercise caution when publicly sharing your personal information.

To a third party where you express interest in or choose to purchase or participate in, a promotion, program, activity, service, or product offered by the third party.

As required or permitted by law, and to law enforcement agencies and private parties for the purposes of investigating fraud or other offenses.

To legal, financial, insurance, and other advisors or in connection with the sale, reorganization, or management of all or part of its business or operations.

As consented to by you from time to time, including to fulfill any other purposes that are identified when the personal information is collected.

Product Preview will never sell user data to make money. Product Previewis a subscription-based app that is solely dedicated to helping users develop relationships.


Your consent may be expressed or implied, and given in writing by using or not using a check-off box, electronically, orally, or by your conduct, such as use of the Services.


The Services may contain links to other sites. We are not responsible for the privacy practices or the content of such sites. You should review the privacy policies of the sites that you visit. This Privacy Policy applies solely to information collected by Product Previewin connection with the Services.

Social Media

Certain products under Cremalab LLC may require you to set up an account prior to receiving such services. To create a secure account, you can use your email address and a password or, if the site offers a single-sign-on service (such as Facebook), you will be able to register for and log-in to your account using your that service account. If you choose to use a single-sign-on service, you are granting permission to that service to share certain profile information with us. This will include your name, profile picture and list of friends and any other information notified to you by said service prior to you completing the single-sign-on authorization process. You control what social media information you allow us to have access to using the privacy settings on the applicable social media platform and any permissions you give as part of the single-sign-on authorization process.

Children’s data

Product Preview is not intended for children under the age of 13. If you are under 13, please do not provide any information to us and instead ask your parent or guardian to do this on your behalf. You must be at least 18 years of age to purchase products or services from us. If you are under the age of 18, you must ensure that your parent or guardian purchases the products or services on your behalf.


We protect against the loss, misuse, and alteration of personal information with security measures appropriate to the sensitivity of the information, including through the use of physical, organizational, and technological measures and appropriate training of employees. However, it is possible that any information transmitted via the Internet may be intercepted by unknown third parties.


When appropriate, you are given the opportunity to (i) opt-out of receiving communications from us, or (ii) remove your personal information from our records. If you would like to remove your personal information from our records, you can email to request your account to be permanently deleted. If you wish to opt-out of receiving further communications, please contact us by email at


You may contact us to modify or correct any of your personal information that is under our control. You may also direct a written complaint regarding compliance with this Privacy Policy to us and, within a reasonable time upon receiving the written complaint, we will conduct an investigation into the matter. Within a reasonable time of concluding the investigation, we will inform you whether the complaint will be allowed or denied. If allowed, we will take appropriate measures necessary to rectify the source of the complaint.

You may contact us to obtain access to the personal data that we store. In this case, we shall provide a copy of the data to you within a reasonable time of receiving the request.   

Remarketing and Marketing


Product Preview’s website utilizes remarketing which allows Product Preview to display its ads to people who have recently visited its website. Upon visiting the Product Preview website, the visitor’s IP address is collected through a remarketing cookie, using some third parties including Google Analytics, that has been installed on the visitor’s computer. Remarketing ads will be shown to the visitor throughout the Google Display Network for a designated amount of time, not to exceed 30 days. Visitors can opt out of the use of remarketing cookies by visiting Google’s Ads Settings.


Where we have the appropriate permissions or as otherwise authorized by applicable law, we will use your information to market and advertise our products and services and occasionally third-party products and services that could be of interest to you including third party offers, advertisements, competitions or commercial communications by telephone (mobile and landline when available), post, electronic messaging (including SMS and MMS), email, online or via applications. You could be contacted directly by our third-party service providers for these purposes.

You can always tell us that you wish to stop receiving direct marketing communications from us. But remember, if you do not want us to get in touch, you will miss out on offers.

If you would prefer not to receive direct marketing communications, simply let us know at any time by writing to or by following the opt-out instructions in the relevant communication. Please note that this will not stop you from receiving service messages from us.


If you have any questions about this Privacy Policy, or our collection, use, or disclosure of your personal information in connection with the Services, please contact us at